© Bob Kisken
Ebay item - Uploaded image by Vendio
Arizona Journal-Miner March 19, 1905
The Gazette Times - June 4, 1908
Selz Royal Blue, N.H. Putnam, Kentucky, Lebanon © E. Leatherberry - Flickr
Selz “Royal Blue” shoes were manufactured by a German immigrant, Rolf Selz. The company closed in the late 1940s. It is said the the Selz Company made a pair of shoes for Queen Elizabeth giving it the right to use the word “Royal” in advertisements. – Leatherberry
Selz Royal Blue Shoes, Texas, Hillsboro © E. Leatherberry - Flickr
Fading Ad Blog HAS MOVED! 
I spotted a “restored” version of one of these signs in Central Illinois; picture is at:
http://infospigot.typepad.com/infospigot_the_chronicles/2009/06/chenoa-illinois.html
Belle Plaine, Iowa
Thanks Pete. Did you take this shot? Can I feature it?
i have a pair of selz shoes,we found them in a wall in the house were remodeling. 42219649 is the number on them. there worn but still good. one label on them says the rossett shoe. the othe label on the other shoe says selz royal shoe. can u tell me anything about them. thanks lori
My wife and I purchased a nice wooden box at an auction over 30 It is 17 inches wide, 29 inches long and about 13 inches deep. It had faded writing on the side, so we carefully darkened the print. It had Royal Blue and 3.50 shoes in a circular pattern with the word SELZ in the middle. Just had the idea to Google it and voila, found out what it was all about.
I have a selz shoe sign on the north wall of a loft I have built in Hutchinson ,Kansas.