circa 1938 - clipping bought in a junk store near Junction City OR
Whomever wrote this copy should have been boiled in corn syrup.
courtesy of Wikipedia
Courtesy of Slate dot com - click for slideshow
From Uncle Bens to Aunt Jemima: The History of Racist Spokespersons in Media
Uncle Ben, CEO? The strange history of racist spokescharacters. By David Segal
Today, no company would be dumb enough to build a brand around a black servant, but the ones now in supermarkets have been grandfathered in, rendered innocuous by the passage of time, image overhauls, and judicious wardrobe adjustments. But it’s worth remembering what these spokescharacters truly are: a final, living vestige of Jim Crow America. – David Segal