Category Archives: Midtown NYC

Patron Tequila Ad – 34th Street Megawall – Midtown, NYC

© Frank H. Jump

© Frank H. Jump

Atlantic Bank of NY – West 35th Street, NYC

© Frank H. Jump

© Frank H. Jump

© Frank H. Jump

© Frank H. Jump

Previous postings:

Friezes & Lions & Gas – Oh My! – West 38th & 39th Streets – Midtown, NYC

© Frank H. Jump

© Frank H. Jump

Paraco Gas & Oil © Frank H. Jump

Zippers, Trims & Notions – West 39th Street – Midtown, NYC

© Frank H. Jump

© Frank H. Jump

Globe Electrotype Company – Robert L. Stillson Color Printing Company – West 38th Street

© Frank H. Jump

Previously posted on Fading Ad Blog:

Other Internet resources:

Now & Then – Mietek Paluszek (1943) – Mitch Paluszek

© Mitch Paluszek

Mietek Paluszek in front of Harriet Hubbard ad & Eugenics Publishing Co © Mitch Paluszek

© Mitch Paluszek

CP Goerz American Optical Co. © Mitch Paluszek

Just want to share a freaky faded ad thing. I went for one of my long walks (it’s my thing) back in March and took a pic from 2nd Avenue and 34th of a faded sign. (I had seen it a million times and thought that now, it deserved a photo.) Later that week, quite by coincidence, I was scanning old family pictures, and I stumbled into a picture of my dad from the rooftop of his tenement flat on 2nd and 34th, proudly wearing his GI fatigues as he was about to go off to war (the big one, WWII). Let’s just say as I looked at my dad’s pic, I almost started to shake, and I went to see the pic I took just that previous weekend. I’m sure you’ll see what I mean.

Mitch

MOMA Staircase

© Frank H. Jump

© Frank H. Jump

© Frank H. Jump

© Frank H. Jump

Spechler-Vogel Textiles – West 39th Street – Midtown, NYC

© Frank H. Jump

© Frank H. Jump

© Frank H. Jump

© Frank H. Jump

Walter Grutchfield’s posting.

Mathushek Pianos – West 37th Street – NYC

© Frank H. Jump

© Frank H. Jump

Frederick Mathushek – 1814-1891 – Wikipedia

Sheppard Knapp & Co – Carpet & Upholstery Retailer – Midtown, NYC

9 East 40th Street between Fifth & Madison Avenues © Frank H. Jump

9 East 40th Street between Fifth & Madison Avenues © Frank H. Jump

© NY Times

© NY Times

© NY Times

Other Sheppard Knapp & Co information at Walter Grutchfield’s 14 to 42 dot net

© NY Times (by way of Walter Grutchfield)

© NY Times (by way of Walter Grutchfield)

Martin’s Honda – 700 11th Avenue – Midtown, NYC

Martin's Honda NYC
© Frank H. Jump

Metalstand – desk transportation – Midtown, NYC

Metalstand - Desk Transportation - Midtown, NYC
© Frank H. Jump

Young & Schmuck – Eighth Avenue & West 47th Street – August 2000

Young & Schmuck
Young & Schmuck
© Frank H. Jump

Fading Ad Campaign

Society Smokes Cigars Revisited – Midtown, NYC

Society Shoes
© Frank H. Jump

Within a few days of my prior posting of these signs, the adjacent buildings are being torn down.

Toys, Souvenirs & Jokes – Times Square – NYC

Toys, Souvenirs, Jokes - NYC

Toys, Souvenirs, Jokes - NYC

Toys, Souvenirs, Jokes - NYC

Toys, Souvenirs, Jokes - NYC
© Frank H. Jump

Kevin Walsh (Forgotten NY) forwarded me this message last week. Unfortunately, by the time I got to it, it had already been partially obscured. Hopefully when they cut down this banner, someone will shoot it before a new sign covers it.