Category Archives: Fletcher’s Castoria

Fletcher’s Castoria – Broadway – Williamsburg, Brooklyn

© Frank H. Jump

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More Old East New York: ENY Terminal Buildings & Images from Our Lady of Loreto

East New York Terminal Buildings (2002)

East New York Terminal Buildings before becoming a shelter in October 2002 © Frank H. Jump

East New York Terminal Buildings before becoming a shelter in October 2002 © Frank H. Jump

East New York Terminal Buildings before becoming a shelter in October 2002 © Frank H. Jump

East New York Terminal Buildings before becoming a shelter in October 2002 © Frank H. Jump

East New York Terminal Buildings before becoming a shelter in October 2002 © Frank H. Jump

Our Lady of Loreto – 124 Sackman Street

Our Lady of the Loreto - East NY - October 2002 © Frank H. Jump

October 2002 © Frank H. Jump

Yesterday, I was doing a search for Diana Coal Oil since I recently reposted it, and I found my image on the Our Lady of Loreto’s Photo’s of Old East New York page (Dominick Mondelli, Webmaster).  Here are some highlights from Donny’s page of old East New York filled with great fading ads and other glimpses of Brooklyn’s past.

OLL seen from Atlantic Ave & Sackman - Fletcher's Castoria sign on bldg - Our Lady of Loreto website

Atlantic Avenue & Eastern Parkway circa 1940 before construction of the Altantic Avenue viaduct - Our Lady of Loreto website

Atlantic Ave & Eastern Pkwy west toward Rockaway Ave circa 1954 - Our Lady of Loreto website

Atlantic Avenue & Eastern Parkway today - Our Lady of Loreto website

Pietro LaBarbera Grocery mid 1930's - 177 Rockaway Ave. - Our Lady of Loreto website

Giorgianni Pharmacy circa 1942 - 2272 Pacific St. off Easterm Pkwy - Our Lady of Loreto website

Fulton & Rockaway - Our Lady of Loreto website

The Kishke King 1711 Pitkin Ave. - Our Lady of Loreto website

Piel's Brewery Delivery Truck - 315 Liberty Ave - Founded in 1883 by the Piel brothers - Our Lady of Loreto website

East New York Ave. & Stone Ave. 1954 before the construction of the Howard Houses - Our Lady of Loreto website

Stone Ave. & Sumpter St. 1941 - Our Lady of Loreto website

Stone Ave. & Sumpter St. 1941 - Our Lady of Loreto website

H. Fox & Co. Inc. - 416 Thatford Ave. - Makers of U-bet syrup - Our Lady of Loreto website

1930 Photo of Atlantic Ave. looking East from Williams Avenue - Our Lady of Loreto website

Cropped 1930 Photo of Atlantic Ave. looking East from Wiliams Ave. - Our Lady of Loreto website

Yellow Auto Supplies 2533 Atlantic Ave. off Williams Avenue - Our Lady of Loreto website

Matchbook from Tex's Pizza - Our Lady of Loreto website

Trommer’s Genuine Ale – Fletcher’s Castoria – Astoria, Queens

© Frank H. Jump

Astoria Blvd © Frank H. Jump

Castoria is clearly written on the bottom © Frank H. Jump

Close-up on Trommer's Ale ad © Frank H. Jump

Active Collectibles dot com

Distributed by John F. Trommer Inc - 1632 Bushwick Avenue, Brooklyn NY - US Beer Labels dot com

Trayman dot net

Trayman dot net

circa 1937 - Tavern Trove dot com

circa 1937 - Tavern Trove dot com

Old Beer Stuff dot com

Tavern Trove dot com

John F. Trommer’s Evergreen Brewery
[Bushwick Ave at Conway Street, Brooklyn]

The Brooklyn brewery was founded by John F. Trommer, who had emigrated from Germany. He settled first in Maine, then worked in Boston, and finally settled in New York City. After working in a number of breweries, he purchased the recently built plant of Stehlin and Breitkopf in 1896. Know as the Evergreen Brewery, it grew gradually during the next two decades. Trommer died in 1898, but his son, George, continued the business. Somewhat atypically, George Trommer managed to expand business during the 1920s by lending money and giving support to potential owners of hot dog restaurants-which, of course, featured Trommer’s White Label Near Beer. By 1930 he supplied more than 950 such places.

In 1933, a second plant was opened in Orange, New Jersey, and both breweries proved very successful well into the late 1940s. [Furthermore, Trommer’s housed one of Brooklyn’s most popular beer gardens called the Maple Garden.] The New York City strike of 1949 and loss of sales thereafter hurt the company, however, and the New Jersey plant was sold to Rheingold in 1950. In 1951 Trommer announced the sale of the Brooklyn plant to Piel Brothers. George Trommer died on November 16, 1956, at the age of 83.

In Bushwick, the presence of the brewing industry encouraged the dairy industry. Farmers collected spent grain and hops for cow feed. Milk, with close to 4% butterfat, was sold fresh, made into cream, butter, cheese or ice-cream, or thinned for drinking. The milk business supported blacksmiths, wheelrights and feed stores along Flushing Ave. The Bedford section of Brooklyn (now part of Bedford-Stuyvesant) was agricultural until the 1920s, hosting substantial dairy activity. – New York Food Museum (Brooklyn Beer)

Fletcher’s Castoria – Spring Street – Soho, NYC

© Vincenzo Aiosa

© Vincenzo Aiosa

Weekend Feature Fade – Turkish – Fletcher’s Castoria Pentimento – Dave Cook

© Dave Cook - Eat In Translation blog

Children Cry for Fletcher's Castoria - Division & Bowery © Dave Cook - Eat In Translation blog

Fletcher’s Castoria – Double Feature – Weehawken, NJ

© Vincenzo Aiosa

© Vincenzo Aiosa

Other Fletcher’s postings

See the Fletcher’s Fading Ad Campaign webpage!

© Frank H. Jump

© Frank H. Jump

Fletcher’s Castoria/Kessler’s Pentimento – East NY, Brooklyn 2002

Fletchers Castoria

Kessler's

Kessler's

Kessler's

Kessler's
© Frank H. Jump

This lush pentimento near Liberty & Logan still bore the faded slogans “Children Cry for Fletcher’s Castoria” and the non-sequitur “Jesus Never Fails.”

Fletcher’s Castoria – Fifth Avenue – Park Slope, Brooklyn 2007

Fletchers Castoria

Fletchers Castoria
© Frank H. Jump

1899 Film of Train Crossing Over Brooklyn Bridge – Fletcher’s Castoria Ad Clearly Seen – Library of Congress

Thomas Edison - Library of Congress - Crossing to New York Over Brooklyn Bridge
This still was taken from a Library of Congress archival footage of a train crossing the Brooklyn Bridge into Manhattan. The Fletcher’s Castoria ad on the right is clearly seen in the beginning of the film. Steam billowing from what possibly was the Domino Sugar Refiner is an awesome sight.

Link to MPEG - Library of Congress
Click above to view Quicktime MPG file.

Edison Film Link - Library of Congress
Click above for link to Library of Congress for other file formats. Choose item #14
New Brooklyn to New York via Brooklyn Bridge, no. 2 /

Fletcher's Castoria
© Frank H. Jump

Fletcher’s Castoria – Chinatown, NYC – March 1997

Fletcher's Castoria - Chinatown, NYC - March 1997
© Frank H. Jump

By far the most prolific NYC fading ad at one time. For more information about Castoria products, visit the Centaur Company website and the Fading Ad Campaign!

Fletcher’s Castoria – Rediscovering Jamaica… Jamaica, Queens

© Frank H. Jump

© Frank H. Jump

© Frank H. Jump
© Frank H. Jump

Archer Avenue off Sutphin Blvd. Fletcher’s Castoria is one of the most prolific and lasting fading ads in the NYC area. Originally formulated as a childrens’ laxative by the Centaur Company, the slogans often read – “Fletcher’s Castoria – Made Especially for Children.”

Fletcher’s Castoria on Smith – Brooklyn

© Frank H. Jump
© Frank H. Jump

Between Douglass & Butler