Baby Ruth Candy Revisited – Butterfinger Candy – Delancey Street 1997

Fading Ad Campaign © Frank H. Jump

Taken March 1997 for theFading Ad Campaign © Frank H. Jump

I found scans of the original Ektachromes of several of my original Fading Ad Campaign images and have been updating the website. Here is one.  The sign under Baby Ruth is for another Curtiss Candy product – Butterfinger.

Saturation and Hue alterations © Frank H. Jump

Saturation and Hue alterations © Frank H. Jump

Baby Ruth was developed in 1921 and named after President Grover Cleveland’s daughter, who died at the age of twelve.

Curtis’s Candy of Chicago [1921-1964] sold Baby Ruth to Standard Brands when they dissolved, then bought by Nabisco, and in 1990, the candy bar was acquired by the Nestle Food Corp.

Ad circa 1930.

Originally posted at the Fading Ad Campaign website in 1999
Other Baby Ruth Candy postings


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